Canvas Roxboro

Developed for Canadian Tire in 2024-2025 for selling season 2026 with Grand Leisure/Letright.

Opportunity:

• Identified thick cushion trend in European design, emerging opportunity in Canada.

• Identified gap in assortment for $1999-2399 CAD price point.

Process:

1. Discovery and Insights research.

2. Internal Objective development for Kick off presentation.

3. China team member Chen Yue brought initial concept to me for feedback.

4. Gave loose feedback to her to address stability, change to steel for mass market pricing, and align with manufacturing limitations.

5. Presented concept to Canadian Tire during Kick off for 2026.

6. CTC included our design in their tech packs with new table direction.

7. Collaborated with Chen Yue and R&D to align with internal loading goals and pricing.

8. Design was finalized within 3 rounds of sampling.

Challenges:

• Packing – CTC clamping system in warehouse.

• Loading and KD optimization.

• Price exploration, quoted several material and dimensional options.

• New in market 10” thick vacuum-packed cushions.

• Upholstered ottoman stability.

• Material color variation from suppliers.

Outcome:

• Launched for Spring 2026.

• #1 collection favored by dealers.

• Barrier Breaking and Disruptive 10” thick vacuum-packed cushions.

• Unique in the market style and value